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INSIGHTS
Tapestry to transformation
The Bayeux Tapestry isn’t just a marvel of craftsmanship — it’s one of the earliest and most enduring examples of storytelling being used as a strategic tool to win hearts and minds.
Charlotte Kendall
Jun 303 min read
What Lions and Maasai teach us: tips for embedding organisational culture change
What do lions and the Maasai have to do with organisational culture change? Err, actually quite a lot.  Over the last week, I’ve been...
Charlotte Kendall
Mar 54 min read
Kamala Harris’ election campaign: a cautionary tale for storytelling in business
what we can learn from Harris’ 2024 bid and how businesses can avoid the same storytelling pitfalls.
Charlotte Kendall
Nov 6, 20244 min read
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